Textual Analysis: Film Poster 8

This documentary film poster consists of many postmodern qualities; for example, the combination of both real-life and animation qualities. By combining the two, the poster creates an 'almost too good to be true' atmosphere; the three characters portray a happy family located in a setting where the grass is vivid green and the sky is clear blue- without a grey cloud or waft of pollution to be seen. The characters have been placed in a non-existent cartoon environment in order to represent the impact that going 'green' can have on your life. The effect of this is that there is an aspect of purity and happiness being presented, therefore drawing in the audience and creating the allusion of a perfect lifestyle/environment; this goes on to interlink with the moral of the film and the idea that climate change will be inevitable unless we take action in order to save the planet.

The tagline -"Can you save the planet without driving your family crazy?"- illustrates an aspect of humour, somewhat suggesting that the documentary will consist of a comedic element. As well as this, the idea that one man/one family can 'save the planet' appears impossible and somewhat exaggerated; the term 'crazy' implies to the audience that the documentary will be following an individuals extremist actions in attempts of going 'green'.  The positioning of the tagline is effective due to it being the first piece of text to be read chronologically as it appears at the top of the poster; the central placement of the tagline reinforces the idea of structure and perfection as it would appear unbalanced if placed elsewhere, which would therefore juxtapose the sense of consistency displayed. This sense of consistency is also seen through the positioning of the characters, as the two taller characters (the mother and father) are on the outside with the young child placed in the middle; this appears almost symmetrical and further reinforces the 'too good to be true' atmosphere.

The title is presented in the same shade of blue as the sky against a white background- the typography is very rounded in shape and appears bubble-like, much associated with the cartoon layout. Three acknowledgements appear in white under each character; this furthers the sense of symmetrical placement and stands out to the audience due to the contrast of the white on top of the green. The credits appear in a darker shade of green on top of that of the grass; this somewhat blends in with the background and is almost too subtle to be effective. Personally, I feel that a darker colour (maybe even just a darker shade of green) should have been used in order to make the credits more legible and eye-catching.