This poster belongs to that of a documentary rather than a fictional narrative. It consists of three sections varying in colour: blue, grey/white and red. Although the colours can be associated with places such as France, USA and Britain, the colours can also hint towards the genre. For example, the red connotes a sense of danger, strongly associated with the colour of blood and therefore murder. As well as this, the blue tones portray a contrasting sense of composure, seriousness and tranquility; when presented together, the colours are often associated with heroism. The audience then expects to see some sort of crime/mystery genre running throughout the documentary, as well as a possible theme of action, which are all reinforced through the tagline.
The tag-line at the top uses a list of three (a mystery. a cover up. a crime) in order to draw in the audience, by with-holding information the audience are made curious, therefore causing them to ask questions (e.g. what mystery, what cover up, what crime?) The grey section uses an extreme close up of who we assume is the figure 'Tillman'; this draws in the audience due to creating a sense of intensity. The eye contact becomes a central focus alluding to the theme of personal identity through the iconic image of the eyes.
The typography used creates a more masculine impression due to the use of sans-serif text; this creates a more modern appearance suggesting that the documentary will refer to more recent events or at least look at them with a more current outlook. The use of capitals emphasises the seriousness of the topic as well as appearing more edgy and somewhat intimidating, therefore insinuating that the product will address a series of shocking events- this is reinforced through the use of the bold format.
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