The typography consists of a glow effect; this creates an eerie tone as well as a strong sense of mystery, this is also reinforced by the tag line "YOU NEVER EVEN ASKED HIS NAME". This causes the audience to ask questions such as 'who's name?' (presumably the male focus on the screen) and 'why is his name important?' - this is effective as it keeps the audiences' interest as well as giving them the opportunity to ask questions to which only the watching of the film will answer. The vibrant colours and the electric font choice creates the allusion of an american diner type setting, of which we can assume is rather isolated and deserted via the lack of people and city life outside of the window, e.g. lights, signs.
The three fading images of the man are alluring and mysterious; they are used effectively in representation of a time lapse. This links with the title of '2:AM' as it suggests that time is a central motif/running theme throughout and may be crucial to the overall storyline. The rule of thirds is used when framing the central aspects of the poster, with the male on the left, the title in the middle, and the tagline to the right of the frame. The positioning of the male character being off central along with the tagline also creates an uneasy feel as the audience can assume that such a character is suspicious. As well as this, although the three fading images of the man emphasise his important, they also divert attention and focus from his facial features, making his identity unimportant to us as an audience, despite the emphasis of his 'name'.
The credits remain on the bottom of the poster and are central to the framing; this placement is very common within film and I think I will do the same as it does not divert attention from the image, yet is still noticeable and easy to read.
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